Our Story

Introducing Siira, Your Life Journey
Siira, from the Arabic word for “life journey”, is born from the belief that every person carries a story worth honoring. Like a tree, Siira is grounded in science and nourished by the strength of community. We live, design and grow with those we serve, one branch, one connection and one breakthrough at a time. Siira is a female-led enterprise, born from lived experience. Before building it, each of us walked our own path, navigating struggle, growth, and transformation.

Our Journey

The Beginning

Siira started as founder Sandra Salame’s personal response to emotional struggle, driven by the need for a space where emotions aren’t hidden, but heard. Rooted in empathy, science, and community, Siira offers practical tools for self-connection and support.

Building Communities

Siira follows a community-first approach, providing free mental health support across the Middle East. From anonymous sessions to personal guidance, it creates safe spaces for teachers, trauma survivors, parents, and more centered on dignity and shared experience.

Corporate Growth

In collaboration with corporates and governments, Siira brings emotional well-being into workplaces. Programs on psychological safety, focus, and financial health reach over 20,000 individuals monthly across the GCC.

Expanding Our Impact

Siira is growing in Saudi Arabia, the UAE, and underserved Levant regions. With upcoming AI tools and advocacy efforts, it aims to embed mental wellness into national frameworks for broader, lasting change.

Meet the team

Sandra Salame

CEO & Founder of Siira

Nour Fayad

Head of Engagement

Maria Baladi

Head of Execution

Grace Nasser

Head of Project Management

Sabine Karout

Head of Operations

Dr Pia Tohme Khalaf

Head of Psychology at Siira

Maria Abdel Malak

Strategy & Program Consultant

Lynn Itani

Program Coordinator

Riwa Narch

Tech Consultant

Our Expert Community

Dr Pia Tohme Khalaf

Head of Psychology at Siira

Dr Toni Sawma

Head of Psychology at Siira

Dr Mona Merhej

Head of Psychology at Siira

Asmahan Saleh

Head of Psychology at Siira

Dr Jihane

Head of Psychology at Siira

Nic Wagstaff

Head of Psychology at Siira

Dr Nicole El Marj

Head of Psychology at Siira

Dr Maryline Zakhour

Head of Psychology at Siira

Wissam Adib

Head of Psychology at Siira

Abdullah El Hessawi

Head of Psychology at Siira

Charbel Salem

Head of Psychology at Siira

Norah Alissa Norah

Head of Psychology at Siira

Hind Al Rashoud

Head of Psychology at Siira

Dr. Doha Marenga

Head of Psychology at Siira

Join Us on This Journey

Whether as an individual seeking support, an expert joining our team, or an organization looking to transform your culture, we welcome you to be part of our story.

Get Involved